CHIGO : 【CHIGO in SPAIN 】Sailing Out, CHIGO Sponsors the Copa del Rey

Speaking of Spain, the first thing comes into your mind must be Real Madrid, Antonio Gaudi's family cathedral, artists like Picasso, Milo, Dali, and the most striking sailing events here in Spain---Copa del Rey (Spain King's Cup Regatta). On July 31,2017, Copa del Rey began grandly in the biggest city in Palma, Spain. On this international top sailing competition, CHIGO also 'sailed out' as a sponsor, unfolded its brand charm of 'high-end air conditioning leader' on the 8,000km-long coast.

• MORE ABOUT Copa del Rey
• • It is the highest-level sailing event in Spain and the Mediterranean, which can be traced back to 1982. As one of the most popular and important European events for Spain, Portugal, the sailing competition not only attracts many outstanding players and sailing enthusiasts from around the world, but also draws great attention from the Spanish royal family. The Spanish king Philip VI also takes part in it as a tournament player. This world-class sailing competition is not only reported by EUROSPORT, TELEDEPORTE, ONE and other international sports medias, but also gains constant attention from Chinese largest professional sports channel CCTV5. Because of its extensive influence, it becomes a 'red carpet' for many brands to say hello to people around the world.

After winning the bid of Rio Olympic Games project, landing in Times Square three times, and sponsoringthe hottest America car race NASCAR, CHIGO brand now has successfully made another big move through sponsoring the King's Cup Regatta. In recent years, with holding the 2017 Dubai

Global Distributors Conference as a new starting point, CHIGO has fully participated in the global market competition with its high-end products and global business perspective.

Since 2014, CHIGO has started to increase its global brand promotion and terminal image construction and has achieved a satisfying result. As of May in 2017, Customs data showed that the cumulative sales of CHIGO has increased by 23.28% in the Italy, Spain-based European market, ranking it third. The mutual integration and support of the three strategies of high-end, intelligent, globalization, will certainly make CHIGO develop fast in the global high-end competition, and enable it to lead the road with its technology, products, brand innovation and upgrading. In the future, CHIGO will continue to adhere to the craftsman spirit, strengthen the value of high-end brand ecosystem.

Reefing and releasing the sails, being clear and finding the best and most reasonable route, keeping calm during the changing environment...'Courage', 'initiative' is synonymous with sailing. Players need to have both willpower and talent, and make a crucial decision in an extremely short time. The CHIGO corporate champion spirit 'Be brave to do, strive for the first' matches it perfectly.

According to Chairman and CEO of CHIGO Group, Li Xinghao, the King's Cup Sailing Competition, in addition to the spirit that it is highly congenial with CHIGO, it also plays an important role in the promotion of CHIGO brand. 'We hope that more and more overseas customers, distributors and partners know about CHIGO's latest brand news through this platform, meanwhile we can show the world the connotation of our being a high-end brand : high technology, high image, high standard, high service, high quality, high value.