BORLA® PARTNERS WITH PBR IN 2018

Oxnard, Feb. 28, 2018 (GLOBE NEWSWIRE) -- For the first time in its illustrious 40-year history, BORLA^® Performance Industries is sponsoring Professional Bull Riders (PBR). The 2018 partnership with the world’s leading pro bull riding organization is also a first for PBR in partnering with an aftermarket vehicle performance exhaust specialist.

BORLA is activating on many levels at key events in the sport’s elite series the 25^th PBR: Unleash The Beast, including the World Finals in Las Vegas in November. The promotions include in-arena banners and video board exposure as well as a social media campaign and a special promotion: Who Performed Better? Powered by Borla, in which PBR followers are able to review and vote for videos of their favorite rides.

“2018 marks our 40^th anniversary as pioneers and leaders in the automotive aftermarket industry,” said David Borla, Vice President of Sales and Marketing at BORLA. “During that time we’ve tried a lot of things, but this is a first for us and we’re very excited about the PBR partnership.

“We make performance products in the USA that are individually tailored to a huge range of vehicles, and it’s difficult to find an activity or series that represents our passion and enthusiasm to a large cross-section of potential customers. However, you only have to walk through the parking lot at any PBR event to see tens of thousands of fans who love their trucks, muscle cars, sport compacts and more. With such a large and diverse crowd, we’re hoping they will enjoy learning about the benefits of a BORLA performance exhaust, such as the improved efficiency, more power and a great sound.”

PBR fans who are curious to try a BORLA performance exhaust on their vehicle can visit the BORLA booth in the arena concourse at some BORLA-sponsored PBR events, starting with the WinStar World Casino & Resort Iron Cowboy at AT&T Stadium in Arlington, TX this past weekend. Visitors can pick up a complimentary BORLA thumb drive as well as a BORLA exhaust product discount voucher. With the comprehensive range of BORLA exhaust systems for every popular car and truck, PBR fans can unleash their beast.

BORLA is sponsoring the following rounds of the 25^th PBR: Unleash The Beast:

• New York City, NY - Madison Square Garden - January 5-7
• Chicago, IL - Allstate Arena - January 13-14
• Sacramento, CA - Golden Center - January 26-28
• Anaheim, CA - Honda Center - February 2-3
• Arlington, TX - AT&T Stadium - February 24
• Duluth, GA - Infinite Energy Center - March 10-11
• Glendale, AZ - Gila River Casino Arena - March 23-24
• Las Vegas, NV - Helldorado Days - May 4-6
• World Finals in Las Vegas, NV - T-Mobile Arena - November 7-11

PBR fans are encouraged to visit the BORLA booth (when available) to learn about the BORLA Sound of Power and pick up a discount voucher for an American-made BORLA performance exhaust.

ABOUT BORLA

With 40 years of rich history – from its roots in European luxury vehicles, to American muscle, trucks and SUVs – BORLA remains committed to manufacturing its world-class, race-bred, American-made exhaust products, and providing unrivaled power, style and a custom sound that meets the needs of today’s drivers. BORLA has its manufacturing headquarters in Johnson City, TN, with product development, engineering and sales/marketing based in Oxnard, CA.  For more information, visit www.borla.com

ABOUT THE PROFESSIONAL BULL RIDERS (PBR)

The world’s premier bull riding organization began as a dream of 20 bull riders 25 years ago and now competes in five countries. On its elite tour, the organization features the top 35 bull riders in the world and the top bulls in the business. The televised 25^th PBR: Unleash the Beast, along with the PBR Real Time Pain Relief Velocity Tour (RVT), the PBR Touring Pro Division (TPD) and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid nearly $184 million in earnings to its athletes. Thirty bull riders have earned more than $1 million, including two-time PBR World Champion JB Mauney who has become the top-earning athlete in Western sports history with more than $7.2 million in career earnings. PBR is part of the Endeavor (formerly WME | IMG) network. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR

OEM BORLA QUALITY

BORLA has long been recognized by Original Equipment Manufacturers for its great fit, quality finish and drone-free sound. OEMs such as Ford, GM, Dodge, and Shelby American rely on BORLA products for its Performance programs. Retail customers looking for the same high-quality exhaust systems can enjoy the unrivaled production process that has made BORLA products popular with so many car manufacturers.

BORLA MILLION MILE WARRANTY

This warranty represents 20,000 miles per year for 50 years. And we’re behind you for every mile! BORLA warranties its products against material and workmanship defects for one million miles on non-moving parts. This relates to the original purchaser of record and the original vehicle on which the product was installed. See terms and conditions. For more information, visit Million Mile Warranty

CONTACT

For more information, please contact BORLA at 805-986-8600 or media@borla.com
For ID Agency, please contact greg@theIDAgency.com

FOLLOW BORLA ONLINE

Facebook.com/BORLAExhaust
Instagram.com/BORLAExhaust
Youtube.com/BORLA 
Twitter.com/BORLAExhaust

 

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/80a7c907-b87a-4b45-aeee-77c08add9852

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f12d2d62-fe0f-4a1d-8e0c-f263bcdbd02b

Greg Emmerson
                    Borla Performance Industries
                    3233377564
                    greg@theidagency.com